Askham Bryan College is a specialist land-based college based across the North of England with centres in York, Middlesbrough, Saltaire, Wakefield and Newcastle.
We offer a wide-ranging curriculum to our Further Education students, including Arboriculture, Horticulture, Agriculture, Animal Management, Countryside and the Environment, Engineering, Equine, Floristry, Motorsport, Professional Tree Surgery, Outdoor Adventure Sport, Sports Development, Coaching and Fitness and Uniformed Public Services.
Do you want to make a difference to hundreds of students taking potentially life changing decisions about their education and training?
Do you love interacting with lots of different audiences, whether presenting face-to-face at events, by creating video content or ‘live’ online?
If the answer is yes, then why not consider joining our team as Student Recruitment and Applications Coordinator. You will join our dynamic, forward thinking department which includes marketing, communications and applications. You’ll help develop and deliver an innovative programme of student recruitment activity that positively impacts on the reputation of the college and maximises recruitment opportunities for target markets, schools and colleges. You will support potential students through their entire ‘student journey’ from initial interest, through application, right up to enrolment making use of the College’s systems to report and interpret data ensuring students are fully supported and informed at every stage. You’ll also contribute to marketing and promotion of the College across a wide spectrum of events, networks and stakeholders.
The role is 37 hours per week, sometimes ‘out of hours’, and although based in York will cover all of our campuses.
Educated to degree level or above in a relevant subject, you will have experience of working with a wide range of people with different social and ethnic backgrounds, with different abilities and ages. You will have experience of public speaking / presenting and working within a team.
We define the values and qualities that we require from our people using the Askham Bryan College DNA. Hardwired in to what we do, our DNA strands ensure that all colleagues are committed to delivering with purpose, taking ownership, building trust and always learning.
We offer an inclusive, dynamic, challenging and rewarding place to work.
Safeguarding Statement
The College is committed to safeguarding and promoting the welfare of young people and vulnerable adults and expects all staff, volunteers and partners to share this commitment. The Governors and Staff at Askham Bryan College regard each learner as a unique individual and therefore seek to support learner development in ways, which will foster security, confidence and independence. We recognise that high self-esteem, peer support, a secure College environment and clear lines of communication with trusted adults helps all young people and adults particularly those at risk or suffering abuse. These are regarded as central to the wellbeing of the individual and are therefore seen to be an intrinsic part of all aspects of the curriculum and ethos.
Specific measures relating to pre-employment checks:
We may undertake online searches on internet activity as part of our pre-recruitment checks.
We ask applicants for details of any convictions and cautions, regardless of whether these have been deemed as “spent”. It is a condition of employment that applicants provide these details.
We undertake Enhanced Disclosure and Barring Service (DBS) Checks for prospective employees. Please note that it is an offence to apply for a regulated role if you are barred from engaging in regulated activity involving children or vulnerable adults.
Note on “regulated activity”: You are engaging in a regulated activity if you:
Will be responsible, on a regular basis in a school or college, for teaching, training instructing, caring for or supervising children or vulnerable adults;
Will be working on a regular basis in a specified establishment, such as a school, or in connection with the purposes of the establishment, where the work gives opportunity for contact with children or vulnerable adults; or
Engage in intimate or personal care or healthcare or any overnight activity, even if this happens only once.
Job Description
Responsible for:
Student Recruitment Assistant
Student Ambassadors
Main purpose of the role:
The development and delivery of an innovative programme of student recruitment activity to maximise recruitment opportunities with target markets, working with target feeder schools/colleges
The co-ordination of an innovative and energetic recruitment team that develops and maintains a network of key influencers/stakeholders, both internal and external to the College
To embed evaluation and monitoring into all activities in order to ensure the team proactively approaches target schools/colleges with tailored activity for best effect
To ensure that all members of the Student Recruitment and Enquiries team maintain up to date knowledge of the college and its offer
To oversee communication and engagement with school, college and other stakeholders for recruitment for all college campuses
To support all aspects of the recruitment process including application follow up to complement smooth transitions throughout all stages of the student journey
To ensure local delivery of marketing, event and internal communications support across all sites through self and the Student Recruitment Assistant
To contribute to the development of marketing campaigns for careers’ leads/influencers and relevant school-based curriculum links in conjunction with the Student Recruitment and Applications Manager and the Marketing and Development Manager
To coordinate the college and university centre open events both in person and digitally, communicating clear event plans and feedback to curriculum, support and senior leadership teams
To work closely with current students through the Student Ambassador Scheme, assisting the Student Recruitment Assistant to recruit, train and supervise a team of Student Ambassadors across the York and Middlesbrough campuses
Key Tasks / Responsibilities:
All tasks to be carried out in a consistent manner with the corporation’s culture.
Working with the Student Recruitment and Applications Manager to;
Identify and target feeder schools / organisations which have the potential to generate applications liaising with and visiting them on a regular basis
Maintain records of team activities for the Student Recruitment and Applications Manager, to inform analysis of activity impact, and application and conversion reporting
Maintain and extend a network of contact with key influencers, including schools, colleges, and careers’ leads/referral agencies
Contribute to the student application process, monitoring and facilitating the smooth transition through all stages making informed use of the College’s MIS system.
Contribute to the development of marketing campaigns for careers’ leads/influencers, and relevant school-based curriculum links including informative events/communications for key stakeholders aimed at maintaining their knowledge of the college and its provision
Support the development and delivery of a programme of tailored activities aimed at improving student recruitment opportunities
Contribute to marketing and student recruitment action plans to support student recruitment and internal progression
Implement the local marketing and promotional activity for all sites, including local event management, and liaising with campus staff to generate news stories, assist with photo calls, collate content for marketing literature, and generate and distribute social media content
Taking the lead in the planning, co-ordinating and promoting of open days, information evenings, taster sessions, workshops, shows, events and enrolment activities working with the Internal Communications and Events Co-ordinator
Identify relevant community based initiatives in which the College can play a relevant part to support awareness/positive brand perception
Identify key recruitment opportunities and coordinate attendance at events, and external meetings and networks e.g. careers conventions and job fairs
Support the recruitment, training, supervising and evaluation of Student Ambassadors, creating clear briefs for their involvement with events and campaigns and supporting their professional development.
To regularly feed market information to the Communication Directorate to inform decision making and future planning
To coordinate and chair of regular Student Recruitment Team meetings and attend other relevant meetings both internally and externally
Be actively involved in informing development of marketing materials (i.e. creation of course information) and contribute to the planning and creative process
To assist the SRAM in ensuring continuity within the recruitment and application process
To assist the SRAM in HR matters including the recruitment of new staff, co-ordination of holidays across the Student Recruitment and Enquiries Team, and sickness records / cover rotas, supported by the SRAM
To interrogate, manipulate and interpret data from the College’s MIS system to produce and act upon reports to inform relevant colleagues and key stakeholders regarding the recruitment and application process
To line manage the named ‘responsible for’ roles undertaking relevant staff appraisals for members of the Student Recruitment Team referring any issues to the SRAM
Contribute to team budget planning for team activities and subsequently ensuring delivery within agreed budgets and plans
To provide support to other members of the Communications Directorate as appropriate
In addition to the above, the Communications Directorate team members are expected to:
Support cross-college initiatives and promotional activity and events co-ordinated by the Internal Communications and Events Co-ordinator and delivered by the team and others. Such activities may include open events, taster events, information events, graduation ceremonies, College events, external recruitment/promotion events, enrolment and student-based events.
Role Dimensions:
Cross-college, all campuses and centres, all markets
Internal and external relationships
Key Interfaces
Internal:
All members of the Student Recruitment, Enquiries and Application Team
All members of the Marketing and Communications team
All members of the Communications Directorate
Curriculum Teams – Curricular Area Managers / Curriculum Team Leaders
Current Students
Campus Directors/Lead Managers
External:
Feeder schools, colleges
Careers services / Referral agencies
Networks / Good practice groups
Prospective students
Parents / Carers / Guardians
Supporting College Goals and Values
In addition to the particular requirements and characteristics of individual roles, all people employed by Askham Bryan College are expected to actively support the achievement of the College’s goals and, at all times, both internally and externally, to behave in a manner consistent with the College’s mission and values.
This means:
Performing your role and delivering your service in a way that helps the College achieve its strategic objectives and annual development and improvement plans - taking account of available resources and national developments.
Promoting the image of the College as one that is committed to the highest standards of delivery and service.
Sharing the College’s commitment to safeguarding and prioritising the welfare of children, young people and vulnerable adults and demonstrating it in your day to day work.
Sharing and prioritising the effective implementation of the College’s Equality and Diversity Policy.
Promoting and implementing best practice in Health and Safety
Measurable Performance Standards for this role
In line with the College’s Quality Improvement Plan (QIP) and curriculum plan ‘sign off’:
Annual analysis of schools’ recruitment patterns, identifying feeder schools and market share
Annual report on the impact of activity on application and conversion rates
Termly reports on the customer satisfaction of the service (prospective students and schools/careers contacts)
